About us

We’re gaming vets, quants and coders. We’re husbands, wives, moms and dads. We believe in the stars, both Wars and Trek. We’re passionate about data, stats and slots. We ask a lot of questions and make shocking discoveries daily. We’re mapping the slot genome and having a blast doing it.

ReelMetrics was founded in Leiden, The Netherlands in 2014 by Nick Hogan, John Boushy, & William Schoofs. We’re a closely-held, private, independent company with no ownership interests by gaming operators or suppliers.

We trust in curiosity, intellectual honesty and empirical truths. We use Big Data and scientific method to foster a deeper understanding of slot consumption and the human proclivity to gamble. Our mission is to map the slot genome and, in the process, supercharge the returns of our Subscribers, employees, shareholders and the industry at large.

Home to Leiden University, Leiden is associated with 19 Nobel Prizes and has for centuries served as the stomping ground for some of history’s most brilliant scientific minds. Leiden also plays a prominent role in the global knowledge economy, hosting one of Europe’s most successful life sciences incubators (Leiden Bioscience Park) as well as the advanced R&D facilities for many prominent multinationals. Neighbors include the European Space Agency, Airbus, Johnson & Johnson, Astellas, Avery Dennison and Abbot Laboratories.